Arabic Is Hard, and Other Things I Didn’t Expect

Arabic Is Hard, and Other Things I Didn’t Expect

Founder & CEO

Notes from a month of living, working, and ranking things in KSA.

Notes from a month of living, working, and ranking things in KSA.

Notes from a month of living, working, and ranking things in KSA.

Table of Contents

  1. Arabic is hard

  2. Travels in KSA

  3. The energy drink tier list

  4. The most underrated AI nobody is using

  5. Handling leads is our biggest challenge

Arabic Is Hard

I grew up here, so you’d assume the language would come back to me instantly. It didn’t. [One real moment where Arabic tripped you up: a meeting, a menu, a negotiation.] Speaking it day to day is very different from remembering it, and I’m learning that the hard way.

Travels in KSA

Since I extended my stay, I’ve been getting out of Jeddah more than I planned. went to Makkah, Every trip shows me how much this country has changed since I was a kid.


The Energy Drink Tier List

Living here means energy drinks are everywhere, so I ranked the ones I’ve tried. I judged them on taste, clean energy, availability, and value.

S Tier: Drink Daily
Battery Remix. Top-tier taste, clean energy, easy to find, and great value. This is the one I’d keep in my fridge permanently.

A Tier: Best Value
Sting and Power Horse. Excellent quality for the price, with very few flaws. If you’re on a budget, start here.

B Tier: Reliable
Red Bull and C4. Standard taste, quick energy, and available at almost any convenience store. They’re not exciting, but they always get the job done.

C Tier: Overrated
Bison and Monster. They have the hype and the shelf space, but the taste is overly artificial and they don’t live up to the name. I know this one will upset some of you.

D Tier: Battery Acid
Rita, Code Red, and Cobra Classic. Poor flavor balance, a harsh crash, and bad value for the money. Skip them.

The Most Underrated AI Nobody Is Using

Everyone talks about the big names, but the AI that helped us most is Meta AI. We used it for DigitalSwift’s latest ad campaign, and it helped us set up and plan the entire thing. The result: our customer acquisition cost dropped to $0.45.


Handling Leads Is Our Biggest Challenge

Getting leads was never the problem at DigitalSwift, and now that Meta AI has made them cheaper, the problem is bigger. Handling them is where we run into trouble.


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