TABLE OF CONTENTS
Our new redesign worked
Little trip to my home city
AI fatigue
AI skills that changed my workspace
Neglecting the podcast

Our New Complete Redesign Worked
As you might have read from my previous letter, we were in the middle of a redesign at DigitalSwift — and it worked.
We were, for the first time, fully booked for our web development services and got a major deal for our custom software service, which I have been working very hard to build from scratch. As you know, or might have seen, in this new economy the only companies that are surviving are the ones whose quality is top notch, and this is my effort as the founder to position my company on that path.

Little Trip to Jeddah — The Place I Grew Up In
You might not know this, but I grew up in Jeddah. I have seen this place change a lot, and now it's very modern. Back then there wasn't much to do, but now new things are popping up around the city — blockbuster movies are being shot here, new things are happening. This is the place to visit once in a while.
But I'm here for a secret business opportunity that I can't talk about yet — I can share some of the pictures I took this week though.








AI Fatigue
We are all tired of hearing these two letters shoved down our throats in every product we use. AI is here to stay, but the thing that I think will soon be gone is the constant mention of AI in everything — because just like no one talks about the internet anymore, we won't talk about AI either. We will just use it to improve our day-to-day tasks, exactly how we use the internet.

AI Skills That Made My Work Very Easy
Using just Claude is not enough — to make Claude more capable, you need to add skills to it. I have put together a folder of the best performing skills I use. Click the link below to download them.

Neglecting the Podcast
I have been very busy with work and, to be honest, recording podcast episodes was becoming less of a priority for me. I wanted to talk about things that are interesting to me, but I was following the advice of my marketing manager to create content around trending topics — which feels exhausting. So I kept pushing it back.
But now I want to talk about interesting things. Here is the link to a poll of topics you would like to hear about.
Vote topics you find interesting



